Colgate® Optic White®, a leader in oral care and teeth whitening, announced two cutting edge teeth whitening products that will transform the teeth whitening journey. The innovations—the Colgate® Optic White® ComfortFit LED Teeth Whitening Kit and Colgate® Optic White® Express Teeth Whitening Pen—were developed to improve the user experience, while also delivering fast-acting results. With these top-of-the-line products, consumers can unlock their sparkling white smile, giving them the confidence to live life to the brightest.
“At Colgate®, we’re committed to providing our consumers with innovative, science-backed products that help them achieve their best smiles. Now more than ever, we want people to love their smiles so they feel confident to go out and live life boldly,” said Kristen Babkes, Associate Director of Marketing Communications for Optic White. “That’s why we’re excited to launch the Colgate® Optic White® ComfortFit LED Teeth Whitening Kit and Colgate® Optic White® Express Teeth Whitening Pen. Our ambition for Colgate® Optic White®, and the launch of these products, is to bring the power of teeth whitening to more people than ever before and help everybody live life to the brightest!”
