Throughout L’Oréal Professionnel’s distinguished 110+ year history, the brand has forged enduring connections with hair stylists, colorists, and the consumers they service. Built upon innovation and efficacy, the brand’s product portfolio offers best-in-class haircare and hair color through a vast network of trusted professional partners. This heritage will remain strong as the brand continues to grow its in-salon presence and expands beyond through a partnership with Sephora.
“We are very excited to partner with such an iconic retailer and extend the accessibility of our professional grade products. Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora’s team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L’Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons” says Mounia Tahiri, L’Oréal Professionnel General Manager.
“We are thrilled to partner with L’Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs,” said Jennifer Lucchese, VP Haircare Merchandising at Sephora. “We know our clients are looking for high-tech products that deliver results, and L’Oréal Professionnel’s powerful product line-up will be a wonderful addition to our growing assortment.”
L’Oréal Professionnel will launch with a 6-collection assortment including Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression, and Silver providing the consumer a wide variety of options that promote healthy hair, maintain color, and repair damage.
