Following this summer’s best-in-class FormuLab 2.0pop-up in Las Vegas, Cosmetica Laboratories Inc (Cosmetica) arrived in the big apple as an exhibitor at the 2023 Make Up in New York (MUNY) tradeshow.
Held at NYC’s Javits Centre, Cosmetica unveiled another eye-catching and engaging booth installation, integrating new products into a creative campaign celebrating the timeless beauty rituals of icons like Cleopatra, Marie-Antoinette and Queen Victoria.
The installation also featured an interactive “mirror booth” highlighting Cosmetica’s latest patent-pending product innovation, AURATECH™. This first-in-market eyeshadow formulation offers customers advanced efficacy including an extra-creamy texture, high impact application with low fallout.
“Cosmetica’s DNA is rooted in creativity and innovation, which translates into everything we do including event activations,” said Maria Osorio, Cosmetica’s Director of Marketing and Product Development. “How we speak to our customers through campaigns, launches and events reflects the ever-evolving industry landscape and advancements in our product offerings. MUNY once again offered us the opportunity to present our product innovation to the industry’s top brands and leaders.”
Cosmetica’s industry expertise and experts have been cited in the world’s foremost beauty and business publications. Following MUNY, Cosmetica plans to continue to disrupt industry expectations through bold activations, digital integrations and unexpected partnerships.
