Wild Willies is pleased to announce the launch of their new bar soap, Wild Willies Rugged Clean Body Bar, as they continue expanding their portfolio to offer more grooming solutions that help men show up at their best every day.
“We are thrilled to unveil our bar soap to the world – the product is for the man that works hard and is a straight shooter yet believes that getting clean is just as manly as getting dirty,” states Steve Capitani, President of Wild Willies. “The launch of the soap is also another example of our company’s continued ambitions to provide men with high-quality simple solutions they can use every day. We are launching our new soap in a big way, and you will see more of our new campaign “Wash away the sweat, not the man” across social channels, concluded Capitani.
Wild Willies’ Rugged Clean Body Bar provides Dual-Action Technology that washes away sweat and provides odor protection even after the dirtiest day, so men can get the ultimate clean they expect. This bar soap is formulated with shea butter and coconut oil to help replenish natural oils and leave the skin feeling hydrated.
The soap is currently available in four unique scents:
– Coastal Drift: Cedar leaf and eucalyptus scent, with detoxing benefits
– Sunrise Ridge: Citric scent, with exfoliating benefits
– River Mist: Eucalyptus and mint scent
– Aspen Trail: Cedarwood and rock mess scent
