Men are conscious of odor beyond their underarms. Proprietary research finds 17% of men are already using underarm deodorant on the soles of their feet and 44% are using it on their private area. Yet, when men try to find solutions for areas of their body with more sensitive or vulnerable skin, they have trouble finding the right product. To bridge this gap, Dove Men+Care, a powerhouse men’s grooming brand in the U.S., is debuting its Dove Men+Care Whole Body Deo range.
Tested by leading dermatologists, the Dove Men+Care Whole Body Deo range is a first-of-its-kind innovation from the brand – one that uses proprietary odor prevention technology to target the source of body odor. Suitable to use from pits, privates, to feet, this deodorant
range is infused with Vitamin E for a non-irritant formula free of aluminum and parabens. These skin-conditioning ingredients and moisture absorbers the new deodorant is tough on odor, but not on skin.
Dove Men+Care created Whole Body Deo based on specific insights about consumer’s needs: only 2% of consumers are currently using whole body deodorant, but a staggering 76% of men want to try a product like this. “The conversation around body odor for men was often limited to the underarm,” says Pranav Chandan, Category Head of U.S. Deodorants at Unilever. “Men want solutions for other areas. It’s time for a product that men can use everywhere anytime – from pits, to privates, to feet. Our new Whole Body Deo is the singular solution to the multifaceted needs men have.”
