The exclusive collaboration between impact-driven and women-led company, Shades By Shan Cosmetics and global color authority Pantone for the Pantone Color of the Year 2024, The Lip Shine, is now available online for a limited time at Shades By Shan’s exclusive retailer at JCPenney and coming to 600+ stores nationwide in the coming weeks. The partnership between Shades By Shan and Pantone marks a special occasion as it coincides with the 25th anniversary of Pantone’s Color of the Year. This collaboration is monumental, as it brings together a women-owned, women-led, and Latina-founded brand. The Lip Shine, a limited edition product, is created exclusively to complement the Pantone Color of the Year 2024, PANTONE® 13-1023 Peach Fuzz. This heartfelt peach hue conveys a feeling of tenderness and communicates a message of caring, sharing, community, and collaboration, aligning with Shades By Shan’s core values.
The Lip Shine offers a unique blend of bold, bright, soft, and subtle shades, perfect for every skin tone.The new lip oil is enriched with Olive, Almond, and Jojoba Oil, that helps in keeping lips nourished. What sets this Lip Shine apart is its non-greasy, non-sticky texture that delivers a mirror-like shine.
Whether for a natural everyday look or a glamorous night out, the lightweight formula glides on smoothly, providing long-lasting color and shine without any stickiness. It’s a vegan, paraben-free, and cruelty-free formula to create a high-shine lip gloss with intensive lip care.
“We are beyond excited to introduce The Lip Shine to our JCPenney family,” said Shan Berries Founder and CEO of Shades By Shan. “Our team has worked tirelessly to create a product that combines exceptional performance with indulgent luxury. Whether worn alone for a natural look or layered over lipstick for added dimension, The Lip Shine is sure to become a staple in everyone’s beauty routine.”
“At JCPenney Beauty, we’re incredibly proud of our partnership with Shades By Shan, ” said Jo Osborne, SVP and GMM for JCPenney. We’re excited to be the exclusive retailer for customers to purchase The Lip Shine in the 2024 Pantone Color of the Year: Peach Fuzz. Congratulations to the Shades By Shan team on this historic moment as they become the first cosmetics brand to develop a product specifically for the Pantone Color of the Year.”
Inspired by the message of fostering positivity and meaningful connections, Shades By Shan founder Shan Berries launched the Shine Series campaign in December through January to align with the messaging behind Peach Fuzz. The campaign spotlighted resilient women and entrepreneurs from the San Francisco Bay Area community who embody the values of unity, community, and teamwork represented by the color Peach Fuzz. As part of Shades By Shan’s commitment to helping single parents in need, Shades By Shan will donate a percentage of the proceeds from every Lip Shine sold to support its MamaBerries Nonprofit Foundation. Purchasing the Lip Shine will enhance one’s natural beauty and contribute to making a difference in a deserving single-parent household.
