GESKE German Beauty Tech, a new global beauty tech brand that merges German engineering, proven skincare expertise and AI technology, announces the rollout of its first-ever global celebrity and influencer campaign. GESKE German Beauty Tech’s campaign features top celebrities and influencers from across the globe, with social media partners including Nina Dobrev, Megan Fox, Charli D’Amelio, Toni Garrn, Aida Domenech, and more.
With a goal of inspiring daily rituals and skincare habits that lead to long-term results, GESKE German Beauty Tech offers a range of accessible, tech-forward devices that deliver effective results. The brand leverages the power of AI to help users curate personalized skincare routines tailored to their skin’s needs, through its free AI-led app.
Developed, tested, and approved by German dermatologists, GESKE German Beauty Tech devices take skincare routines to a new level. Using the devices with skincare products improves the absorption of the active ingredients and reverses the effects of aging processes and environmental influences.
GESKE German Beauty Tech is partnering with a cast of global sensations to serve as some of the first to try and share the brand’s portfolio of game-changing skincare devices on social media. The goal of this campaign is to inspire brand awareness and reinforce that high-quality skincare can be affordable.
“At GESKE German Beauty Tech, we are committed to making skincare accessible for all, and were inspired to craft our range of user-centric, tech-forward devices to fill a whitespace we saw in the market – effective, affordable at-home skintech alongside the power of AI,” said Ekaterina Cherne, Brand Director at GESKE German Beauty Tech. “The celebrity and influencer partners selected for our global campaign were strategically chosen with this in mind, knowing each partner reaches a unique and diverse audience that aligns with our brand ethos to help people around the world access GESKE German Beauty Tech.”
GESKE German Beauty Tech is also the most awarded beauty tech brand, with over 90 award wins including the Consumer Electric Show (CES) Innovation Award, ELLE Future of Beauty award, and Red Dot Design awards in multiple categories such as Massage Device, Face-Cleansing Device and Beauty Device.
Poised at the forefront of beauty-tech innovation and German beauty, GESKE German Beauty Tech has developed over 150 specialized technologies that are designed to target every consumer’s specific skincare concerns, such as impurities, fine lines, texture, dark circles, and more.
