Kenra Professional, a leader in both styling and education, introduces a new and improved range of Kenra Care shampoos and conditioners to wash your way to gorgeous hair. The line reintroduces Moisture, Volume, Violet, Color Protecting, and Clarify (shampoo only) for hair care made easy with trusted, good-for-the-hair ingredients offering benefits from roots to ends.
The new Care products feature a vegan peptide which is known to have protective properties, leaving the hair feeling supple and shiny. Alongside the peptide, each of the five new formulas contains science-backed ingredients such as Vitamin E and D, and PhytoSqualane. The new formulations are designed to outperform the brand’s current regimens, providing visible results with each use.
The new Kenra Care line consists of five color-safe and vegan variations for bespoke treatment:
- Moisture: Boosts hydration and doubles the shine with Cactus Flower
- Volume: Provides 45%* increased volume and fullness with Bamboo extract
- Violet: Instantly eliminates brassy tones while replenishing moisture with Lavender extract
- Color Protecting: Preserves color and vibrancy up to 40 washes** with Moringa Leaf extract
- Clarify: Gently cleanses to help remove damaging impurities*** like mineral deposits, metal ions, hard hold stylers, and silicones with Willow Bark extract
*vs. fine, untreated hair, when using Kenra Volume Shampoo & Conditioner
**when using Kenra Color Protecting Shampoo & Conditioner
***laboratory tested using pollution particles
With the brand’s professional background, ensuring the reformulation had stylist approval was paramount for Kenra. Celebrity Hairstylist and Brand Ambassador, David Lopez, shared his perspective saying, “Hairstylists and consumers appreciate the ability to simplify their haircare decision-making. With this launch, Kenra has continued to reimagine high-quality, affordable, and effective products with a range of shampoos and conditioners that do what they promise. I especially love the Violet Toning Shampoo and Conditioner. My blondes are instantly brighter and their hair is left insanely soft and buttery.”
In addition to the new formulation, the packaging has been updated to suit an on-the-go lifestyle with travel-ready caps that allow for optimized packing, shipping, and sustainability advantages. The ergonomic design is not only easier to hold, but its evolved aesthetic has been modernized with more color, to add life to your shower shelf.
“Kenra Professional’s goal is to offer high-performing, trusted products that resonate. Prior to this launch, we reached out to nearly 7,000 stylists and beauty lovers about what is most meaningful in hair care – spanning nourishing benefits, intense shine, visible results and approachable solutions to achieve all your hair goals. Additionally, we diligently read our reviews to evolve our fragrances, packaging and ingredients in order to meet our customer needs,” explained the brand’s Vice President of Marketing, Alex Lester. “Kenra Professional is celebrated for leading in styling, and now we have a haircare line that offers the same unmatched performance you expect from us.”
