KOSÉ Corporation, one of Japan’s leading cosmetic companies with a portfolio of iconic skincare, makeup, hair care and wellness brands, announces the launch of its first stand-alone store in the US, Maison KOSÉ. The store will open at The Shops at Santa Anita in Los Angeles and will integrate shopping with entertainment, education, technology, and local community interaction. It will play a key role for the company in promoting the culture of Japanese Beauty (J-Beauty) in the market through its unique products and services. Maison KOSÉ will be managed by KOSÉ’s local subsidiary, KOSÉ America, Inc. and it will open its doors today. There will also be a special area in the store dedicated to KOSÉ’s global ambassador, Shohei Ohtani, from the Los Angeles Dodgers and baseball’s shining star in the US and internationally.
Maison KOSÉ will amplify the beauty culture of Japan through unique products, hospitality, services, and entertainment.
- Products: The store will take a cross-branded approach to beauty offering bestselling products from Japan that will help consumers with their individual beauty and grooming needs. Brands will include DECORTÉ and SEKKISEI that embody the best of Japanese Beauty and beloved by consumers around the world. The product assortment includes DECORTÉ Liposome Advanced Repair Serum, the No. 1 selling serum in Japan*. The serum which has won over 117 beauty awards is inspired by forty years of advanced liposome research.
- Expertise: Beauty consultants will be on hand to offer solutions and beauty rituals tailored to each customer and their needs. They will help guide the journey through the store and elevate the Maison KOSÉ experience.
- Entertainment: Fun activities will be offered throughout the store. And there will be a gift experience that allows customers to print customized text on products and ribbons for the perfect gift presentation.
The Shohei Ohtani Fan Experience
Maison KOSÉ will offer an experience inspired by Shohei Ohtani who took the world by storm and made sports history in December 2023 with the announcement of his move to the Los Angeles Dodgers. This store will appeal to the passionate baseball community in the LA area and visitors to the city.
- Fan-tastic stadium make-up: Children and adults can enjoy a makeover to show their team spirit and excitement. In addition to eyeshadow colors, other makeup accents will be available that feature the jersey number and ball motifs. Offers a fun family and/or friends experience with makeup that will look great at the baseball game.
- Upcycled Hand Fan Art: Customers will also be encouraged to create Fan Art with SminkArt from Japan, paint made from upcycled cosmetics that are past their prime. They will have fun using these handheld fans to cool down at the baseball stadium.
- #HealingMeTime: A personalized skincare experience designed to help reinvigorate and heal tired skin that has been exposed to the strong ultraviolet rays of Los Angeles while watching baseball games or participating in other outdoor activities. Customers will have the opportunity to receive a 3D image of their face scanned by a skin diagnostic machine. They will also receive a recommended skincare regimen and skincare samples based on the diagnosis.
A space will be designed in the store where visitors can engage with Shohei Ohtani via unique displays and visual merchandising. This section will also feature memorabilia from Ohtani including autographed balls and other goods.
KOSÉ will promote the importance of nurturing and protecting the skin for all ages and all genders through a new advertising campaign in the US featuring Shohei Ohtani. The Company plans to engage not only the local consumer base in LA but Ohtani fans around the world. He is more than a spokesperson to the Company as he is a true advocate of the products, and he believes in KOSÉ’s mission to promote healthy lifestyles along with healthy-looking skin. Sports has always been an important part of the Company’s history, as well as inspiring hopes and dreams to build a brighter world through cosmetics.
Maison KOSÉ is a place for people to get inspired, to be entertained, to learn something new, and to discover beauty rituals right for them. It is a unique shopping experience and a beacon as well to beauty aficionadas looking for the best of Japanese Beauty.
