BRIXY, a San Diego-based, non-plastic beauty and wellness brand, announces that its mindfully-made line of sustainable personal care bars will now feature a Hydrating Shampoo Bar for dry and curly hair and Strengthening Shampoo Bar for thinning or damaged hair. To target the highest-trending hair concerns, the new additions raise the bar with innovative premium ingredients while maintaining BRIXY’s commitment to zero plastic packaging.
“Understanding that hair care is not a one-size-fits-all category, and also that customers regularly use a variety of shampoos to address a range of concerns – from dryness and frizz to thinning – we expanded and enhanced our existing line with new benefit-specific Hydrating and Strengthening shampoo bars,” said BRIXY CEO Trey Vilcoq.
The Hydrating Shampoo Bar was created for dry or curly hair and is formulated with gentle plant-based cleansers to refresh hair while aloe, shea butter, and avocado oil penetrate to the core of hair, hydrating strands from the inside out. The Strengthening Shampoo Bar, designed for thinning or damaged hair, contains pumpkin seed oil, rosemary oil and caffeine to stimulate the scalp and encourage blood flow to the hair follicle. While rosemary oil and caffeine are known to promote a healthy scalp where hair growth can flourish, pumpkin seed oil has been shown to dramatically improve density, length, and growth rate of hair while also delivering essential fatty acids and hydrating properties to improve the look of manageability of hair.
Both new products are pH balanced, color safe, and contain the BRIXY Blend, a proprietary ceramide and niacinamide complex that helps seal in moisture and protect against environmental stress that can cause scalp irritation and moisture loss. Both products are vegan, cruelty-free, and free from soap, sulfates, parabens, phthalates, silicones, PEGs, and synthetic scents and colors. All BRIXY bars are packaged with Forest Stewardship Council-certified paperboard that is home-compostable and fully recyclable.
Priced at $15.99, BRIXY’s new shampoo bars are now available for sale on gobrixy.com and Amazon.com. This line extension to its current hair, body, and facial care bars is designed to further engage and meet the demand from our current brand loyalists while attracting new audiences to sustainable beauty options within hair care. Ultimately, this will help consumers make the shift to a personal care routine that allows them to feel and look their best.
BRIXY was founded in 2021 by best friends and safe product pioneers Kevin Brodwick and Trey Vilcoq, the team behind popular sunscreen, Think. With a successful track record of disrupting categories and a shared passion for creating safe and effective consumer products, BRIXY is their newest venture in delivering personal care solutions: better bar(s), better planet.
