Redken, the #1 Prestige Hair Brand and #1 Pro Hair Brand in the U.S.*, is celebrating the third annual Redken National Hair Gloss Day on August 3rd. A pioneer in professional haircare and color, Redken’s signature Shades EQ Gloss treatment launched in 1980 and has since become the #1 demi-permanent color product globally.**
This brand-owned hair holiday aims to educate and celebrate the incredible benefits of Redken’s Shades EQ Hair Gloss salon service, a demi-permanent liquid gloss that can refresh, condition, and color correct in just 20 minutes. This low-maintenance gloss lasts up to six weeks and was created to transform the health and feel of your hair, providing a subtle touch of color while leaving hair super shiny and conditioned. It can tone down brassy hair, color-correct, and even add more dimension to your color. In a $1.3 billion dollar industry, 400,000 stylists*** trust Shades EQ to deliver superior, professional results.
On the holiday’s third celebration, Redken General Manager U.S., Candy Gebhart, notes, “We are thrilled to be celebrating the beauty, confidence and endlessly versatile opportunities for self-expression that comes from fresh, vibrant healthy hair color. With over 120 shades available and 200,000+ combinations, there is so much room for stylists and clients alike to get creative and find the perfect, unique shade that they love.”
This year, Redken Global Ambassador Sean Godard shares the trending shades his clients are requesting. “Shades EQ Gloss is my tried-and-trusted for a reason. Fall 2024 haircolor trends will be all about Lived In Color because it’s the perfect solution for low maintenance but high impact celebrity inspired haircolor that everyone is asking for. Trends I predict will take off this season are Lived-In Piece, Lived-In Lights, and Lived-In Curlyage.”
Breaking down these trends, Sean continues, “Lived-In Lights is perfect for clients craving low-maintenance blonde. With this trend, you still maintain the bright blonde, especially around the face but have a soft transition from your natural base color. This eliminates any harsh stripey foil lines and allows for a natural seamless grow out resulting in a natural color.”
Sean elaborates, “Lived-In Curlyage is for all the curly girls craving extra dimension. This high impact technique will enhance your curl pattern, providing pops of color and texture. This defines the voluminous shape of curly hair, giving that sunkissed look.” Sean concludes, “Lived-In Piece is the 2024 update of the Face Frame Highlight. This technique is great for naturally dark bases because it grows out seamlessly, so you don’t have to come back to the salon as frequently for the heavy lifting highlights.”
Sean’s pro-tip to clients? You can visit the salon for a Shades EQ glossing service monthly for up to three months in between your next highlighting service. In only 20 minutes, Shades EQ saves you time and money while maintaining celebrity-inspired haircolor. “The best part of these trends is to keep your hair looking healthy, shiny and toned. Redken Shades EQ Gloss is the answer!”
With Redken Shades EQ Gloss, professional stylists such as Sean can effortlessly craft these personalized haircolors tailored to each client’s style. This service provides a unique opportunity to explore new trends without long-term commitment. As a demi-permanent hair color, the stunning results from a gloss service are designed to last four to six weeks, making it the ideal way to try a fresh look for the season.
In celebration of National Hair Gloss Day this year, Redken will treat editors and influencers in New York to complimentary gloss services at Cutler Arlo salon.
