NYX Professional Makeup announced today the launch of the limited-edition “Beetlejuice Beetlejuice“ makeup collection in partnership with Warner Bros. Pictures and Warner Bros. Discovery Global Consumer Products. A globally renowned beauty brand known for its powerhouse partnerships in entertainment, NYX Professional Makeup has done it again: this time by twisting the definition of professional-grade artistry, with an unexpected collection straight from the Afterlife. The co-created collection celebrates this fall’s highly anticipated film “Beetlejuice Beetlejuice,” releasing only in theaters and IMAX on September 6, 2024 nationwide, and internationally beginning September 4, 2024.
A master of artistry, NYX Professional Makeup has looked to the singularly creative vision of Beetlejuice’s world to create an iconic collection for fans around the globe. High-quality pigments come to life with products featuring iconic design elements inspired by “Beetlejuice Beetlejuice,” bringing pieces of the film to fans in a unique and memorable way.
The products for the living and recently deceased are accessibly priced, ranging from $6 to $20. Products include: the Beetlejuice Afterlife Passport Cheek Palette featuring vibrant, high-payoff shades for a perfect flush of color; the Beetlejuice Color for the Recently Deceased Eyeshadow Palette which comes in both matte and metallic finishes; the Beetlejuice Gloss, which brings fan favorite juice gloss back from the dead to drench your lips with hydration for the Afterlife; four limited-edition shades of 
Sandworm Swirls Butter Glosses; Dead Cold Reusable Undereye Patches; three new Beetlejuice Pinstripe Duo Liners in eye-popping, dual-ended chrome shades; and the iconic Beetlejuice Shrinker Makeup Sponge and Travel Case to perfect your Afterlife makeup routine.
To further amplify the collaboration, NYX Professional Makeup is partnering with diverse creators worldwide to embrace the strange and unusual world of pro artistry. Global creators will take to social platforms to showcase individual artistry looks set to Beetlejuice’s distinctive and offbeat soundscape and music.
“At NYX Professional Makeup, we push makeup boundaries with unexpected artistry,” said Denee Pearson, Global Brand President of NYX Professional Makeup. “Experimenting with bold colors and creating fantasy through the art of makeup is who we are at our core. We were drawn to the vibrant universe of Tim Burton and had so much fun creating our own twist on the iconic world of Beetlejuice.”
