Fenty Hair by Rihanna features nine reparative hair care and styling products and will launch in all 700 Sephora doors and on Sephora.com in North America on September 3. Joining Fenty Beauty, Fenty Skin, and Fenty Eau de Parfum at Sephora, this first retail expansion will allow customers to shop every Fenty beauty category in person, in one place, for the first time.
“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it. Hair is one of the most fun parts of beauty – I’ve had every hair color, style, cut. I love to switch it up. But to do that, you need to make sure your hair is healthy. Fenty Hair makes your hair stronger and healthier so that any style is possible for you, too.” – Rihanna
Fenty Hair is rooted in the belief that any great style begins with strong, healthy hair. Featuring Replenicore-5 – a proprietary, potent blend of amino acids, proteins, and antioxidants – every product repairs, strengthens, hydrates, smooths, and protects. Making high-powered hair care accessible for all, Rihanna personally designed and clinically-tested every product alongside her team of research and development experts, chemists, and Global Stylists to ensure that Fenty Hair works for any hair type, texture and style. With Fenty Hair, Rihanna brings the same level of excellence and unifying ethos of “Beauty For All” that she set with Fenty Beauty at Sephora in 2017.
“We’re thrilled to expand our partnership with Fenty Beauty and be the exclusive retail destination for Fenty Hair,” said Jennifer Lucchese, VP Haircare Merchandising at Sephora. “Fenty Hair represents another game-changing launch from the brand, offering high-powered, innovative formulas that support hair health and styling for all hair types. We look forward to welcoming Fenty Hair to our assortment, as we continue bringing the best in clean and effective haircare to our clients, who we know are eager for this launch.”
