In a lotion experience like never before, Vaseline introduces Vaseline® Pro VitaB3 Serum-Burst Lotion™, the brand’s first serum-burst format made to address the # 1 barrier to body lotion usage: greasiness.
For more than 150 years, Vaseline has been a leader in helping everybody have access to healthy skin, and now Vaseline scientists have taken it to the next level with the development of its next generation of lotions. Introducing its first-ever serum-burst format, Vaseline® Pro VitaB3 Serum-Burst Lotion™ transforms into water droplets upon application, absorbing instantly to leave behind a unique soft-velvet, never-greasy finish while providing all-day hydration.
The new innovation not only delivers a transformative sensory experience but also provides advanced beauty benefits by combining two of the brand’s proprietary technologies: the Antioxidant Complex which delivers 
ten times the antioxidant power of Vitamin C for a healthy glow, and Ultra-Hydrating Lipids, which help the skin replenish its own ceramides to fortify the skin barrier. Vaseline® Pro VitaB3 Serum-Burst Lotion™ also includes two more best in-class active skincare ingredients— niacinamide and hyaluronic acid to help brighten and hydrate the skin.
“For generations, Vaseline® has been the trusted go-to product for healing dry skin, and as a brand, we recognize the demand for premium products that match the effectiveness of face care,” said Yoni Klein, Head of Skincare at Unilever North America. “Vaseline® Pro VitaB3 Serum-Burst Lotion™ not only provides advanced beauty benefits, but redefines hydration with an advanced sensorial experience, underscoring our commitment to delivering the best skincare products for every consumer.”
As part of the launch, Vaseline has enlisted two-time Olympian, Jordan Chiles as its brand ambassador.
“I’m so excited to partner with Vaseline to share my favorite new must-have with the world,” said Chiles. “I’ve been a fan of Vaseline for years, and as a gymnast, my skin goes through a lot during rigorous training and competitions. I need a lotion that provides deep hydration without the greasiness, so it won’t interfere with my performance or cause any slipping. Vaseline® Pro VitaB3 Serum-Burst Lotion™ is truly my go to! It absorbs instantly, leaves my skin feeling smooth and radiant, with no oily residue. The serum formula not only keeps me hydrated and comfortable but also enhances my skin’s natural glow, which is essential whether I’m competing or stepping into the spotlight.”
The new Vaseline® Pro VitaB3 Serum-Burst Lotion™ is available in two variants: Supple & Soft, which offers a fruity floral scent with notes of succulent red berries, muguet, and creamy vanilla, and Luminous Glow, which features a citrusy floral fragrance with hints of freshly cut cedarwood and musk. Both luxurious scents were developed by a team of experienced perfumers. Luminous Glow and Supple & Soft are dermatologist-tested, paraben-free, non-greasy, and are clinically proven to provide all-day hydration.
