The #1 dermatologist recommended brand for lip care announces the release of the new Aquaphor Lip Naturally Inspired Collection, formulated with 99% naturally derived ingredients*†. Tapping into the growing demand for formulas with naturally derived ingredients that provide proven efficacy, the Naturally Inspired line consists of two new Lip Repair Sticks – Naturally Inspired with Aloe Vera and Naturally Inspired with Coconut Oil – with naturally inspired formulas that leave lips feeling soft and hydrated.
Aquaphor has launched the Naturally Inspired Collection in response to market research indicating a growing demand for natural and effective personal care products. Data reveals that 42% seek products made with natural ingredients.1 Addressing these preferences, Aquaphor introduces its first lip care line featuring naturally derived† ingredients. The Collection combines popular naturally derived† hero ingredients with effective formulations designed to relieve dryness and soothe chapped lips.
The Naturally Inspired Lip Repair Stick Collection includes two varieties:
- Aquaphor Lip Repair Stick, Naturally Inspired with Coconut Oil: Formulated with coconut oil, it provides long lasting moisture for sensitive lips.
- Aquaphor Lip Repair Stick, Naturally Inspired with Aloe Vera: Formulated with aloe vera, it immediately relieves dryness and soothes chapped, cracked lips.
“Aquaphor, one the fastest growing brands in lip care, is driven by Gen Z and Millennial consumers who are looking for immediate relief for very dry lips. We conducted extensive research to understand consumer preference towards naturally derived† ingredients and Aloe Vera and Coconut Oil came out on top,” said Patricia Popowich, Aquaphor Brand Director at Beiersdorf. “This line of products delivers not only moisturization and soothing properties but a consumer application experience that our young consumers will be delighted with.”
The new Aquaphor Lip Repair Naturally Inspired Collection joins a list of trusted formats including Aquaphor Lip Repair Stick, Aquaphor Lip Repair, which provides immediate soothing relief for severely dry lips and Aquaphor Lip Protectant + Sunscreen which contains broad spectrum sunscreen to help protect against UVA and UVB rays,
