Following this Spring’s award-winning FormuLab 3.0 pop-up in Brooklyn, Cosmetica Laboratories Inc (Cosmetica) will land again in the Big Apple as an exhibitor at the 2024 Make Up in New York (MUNY) tradeshow.
Held at NYC’s Javits Centre, Cosmetica is ready to unveil another eye-catching and engaging booth installation, integrating product innovation into “Cloudwalker”. A creative campaign that will transport the industry’s most iconic players to a whimsical world of ethereal fairy-core inspired formulas. The installation will feature an experiential gourmet cotton candy wall, and a bubble machine to immerse attendees into the Cloudwalker space.
“Innovation and inspiration are at the heart of everything we do at Cosmetica, including our IRL events,” said Maria Osorio, Director of Marketing and Product Development. “Our approach to customer engagement through campaigns, product launches, and events mirrors the dynamic nature of the industry and the continuous evolution of our product formulations. MUNY will again give us a platform to showcase our new collection to the industry’s most prominent brands and thought leaders.”
Cosmetica has built an industry-wide reputation for creating standout branded experiential events and delivering cutting-edge formulations that inspire brands to envision their next major launch. The company is currently a finalist for the Beautymatter Next Awards 2024 and the Beauty’s Best Awards from Cosmetics Alliance, underscoring its commitment to innovation and excellence.
