QVC®, a world leader in live shoppable entertainment, announced today the launch of Miranda Kerr’s certified organic skincare range, KORA Organics. The skincare line, which premieres on-air and on QVC.com on October 15, aims to deliver results one can see and trust.
“Today’s beauty consumer is more educated than ever and wants to know exactly what is going onto and into their skin. KORA Organics is on a mission to provide results-driven skincare while being transparent about formulations and ingredients,” said Anna Baker, Vice President of Beauty and GMM for QVC. “Miranda Kerr is no novice to the beauty industry. As a supermodel, Miranda experimented with many skincare products and saw a white space in the market for products that were certified organic that you could feel confident using. KORA Organics is more than just a QVC clean beauty brand. Miranda spent years working with some of the best chemists to find high quality ingredients to ensure that customers feel good about what they are putting on their skin. We are excited to bring Miranda’s approach to wellness for the mind, body and skin to our QVC beauty assortment and inspire our customers with her innovative approach to skincare.”
KORA Organics products are cruelty-free and formulated with certified organic ingredients that deliver results, leaving your skin healthy looking, glowing, and radiant. KORA’s products are formulated with certified organic ingredients and are created to uplift and inspire. The brand believes in a 360 approach to wellness for your mind, body, and skin.
The on-air assortment includes KORA Organics customer favorites including the Noni Glow Face Oil, Turmeric Moisturizer, Kakadu Plum Vitamin C Serum, Berry Bright Vitamin C Eye Cream and Turmeric Mask. In addition to these must-have items, popular bundles including the Anti- Aging Plant Stem Cell Retinol Set and the Body Duo with the Turmeric Scrub and Noni Oil will also be available for purchase.
“I’m excited to have the opportunity to share my brand’s story with QVC’s community and introduce our products to an even broader audience,” says Miranda Kerr. “Each KORA Organics product is formulated with certified organic ingredients to deliver results you can see. I’m especially proud that KORA is the first certified organic skincare line offered on QVC. My hope is that QVC customers see real, visible results from ingredients they can trust, and experience the power of certified organic skincare.”
