Experience the rush of euphoria as Lancôme introduces a new dramatic chapter of L’Absolu Rouge Drama Matte with ten new exhilarating shades in an upgraded formula for intense care.
To embody this color-forward, dramatic era, new Lancôme Global Brand Ambassador Olivia Rodrigo brings her characteristic confidence and fearless vibe to an iconic Drama Matte campaign. Posing for her first Lancôme campaign, she frames her look as unapologetic as she expresses herself in the most dramatic way. Olivia shines in shades 399 Haute en Pink and 430 Plum Addiction.
New Shades
205 Nude Frisson
206 Ecstatic Caramel
208 Exhilirating Brown
217 Nude Shot
222 Nude Frenergie
318 Rose Énergie
321 Rosemania
338 Espresso Rush
399 Haut en Pink
430 Plum Addiction
New Formula
82 Rouge Pigalle
158 Red is Drama
196 French Touch
221 Dramatised Nude
230 Unleash the Drama
251 So Dramatic
271 Dramatically Me
274 French Tea
292 Overdramatic
Dramaphoria colors that defy the limits of matte with intense care
All the drama, all the care; feel the thrill of next-generation comfort as the highly-pigmented, long-wear matte formula you know and love gets upgraded with even more lip-caring ingredients.
- Light-diffusing powdery pigments: Deliver a sensational cream-to-powder texture that glides on ultra-smooth and delivers a long-wearing matte finish for lasting drama.
- New soothing ceramides: The iconic formula is now infused with ceramides for even more comfort and protection against dehydration by reinforcing the lip barrier.
- Grand Rose Extracts™: As the star ingredient of L’Absolu Rouge since 2021, Lancôme’s proprietary Grand Rose Extracts™ contain a blend of active molecules from the heart of roses with a unique molecular signature.
A color sensation that starts with a “click”
The iconic jewel case gets even more luxurious with an extreme matte design that combines the classic L’Absolu Rouge codes of luxury with a sense of modernity. Eternally desirable, it comes with the iconic Lancôme rose seal embossed in gold on the top. Release the cap and feel the drama as you hear that “click.” Inside the drama continues with L’Absolu Rouge Drama Matte’s sculpted petal bullet.
