Plumps and repairs lips while giving them a juicy wash of color.
KraveBeauty introduces a new category with Plumptuous Lip Jelly. Made with upcycled ingredients and packaging, this tinted lip oil is formulated with skin-mimicking ingredients to effectively hydrate, smooth, and firm the delicate skin on your lips. All 4 of its everyday shades are universally flattering and fragrance-free.
Plumptuous Lip Jelly continues KraveBeauty’s mission to blend sustainability with efficacious yet gentle formulas. This refillable lip treatment keeps your lips–and the planet–feeling good with upcycled, renewable ingredients and a reusable metal applicator that provides a refreshing, mess-free application with every swipe.
“For too long, the makeup industry has thrived on unsustainable practices and ingredients. Traditional formulas are often loaded with harsh chemicals, synthetic fragrances, and unethically sourced ingredients, leading to skin irritation and resource depletion. This is what KraveBeauty wants to #PressReset on with Plumptious Lip Jelly.” – Liah Yoo, Founder
Key Ingredients:
Upcycled Plum Oil: Extracted from French plum kernels thrown away by the food industry. Helps hydrate, nourish, and smooth even the most dry, cracked lips.
1% MaxiLip: A collagen-stimulating peptide proven to moisturize, firm, and plump lips.
Triolein: An innovative emollient derived from by-products of the olive oil industry. Helps actives penetrate deeper into lip skin and seal in moisture.
Sustainability Guide:
– Each refill eliminates 76% of plastic in future purchases
– Formulated with 55% upcycled ingredients
– 97% ingredients from renewable sources
– Reusable stainless-steel applicator
Consumer Claims**:
– 98% of users reported their lips felt hydrated after the first use.
– 94% said their lips didn’t feel sticky after application.
– 81% said their lips looked smoother over time.
**Based on a consumer study of 49 subjects after 4 weeks of using the Plumptuous Lip Jelly.
How to Refill:
1) Wipe off the metal doe-foot applicator with a clean cloth
2) Uncap refill, and replace with the applicator
PRO TIP: Save your refill caps, so you can easily interchange between your favorite shades without creating packaging waste.
