The collaboration provides salons with access to digital screens and tools for marketing and payments. By integrating Wella’s informative and inspiring content with Digmi’s digital platform, salons can create a more dynamic and engaging customer experience. At the same time, administrative tasks are simplified, freeing up more time for hairdressers to focus on their clients.
“We want to provide Swedish beauty salons with the best tools to meet the future,” says Jon Berglund, CEO of Digmi. “With Wella as a partner, we can offer innovative solutions that not only simplify daily operations but also add value for their customers.”
The Future of Salon Experiences – Innovative, Digital, and Sustainable
The partnership with Wella strengthens Digmi’s efforts to promote sustainability and innovation in the beauty industry. Digmi’s tools enable seamless integration of campaigns, entertainment, and payments directly at the salon chair – all aimed at boosting sales and improving the customer experience.
“This collaboration reflects our shared commitment to helping salons become more successful,” says Leena Elmgren, Country Manager at Wella. “Together with Digmi, we can deliver solutions that both inspire and simplify.”
With Digmi and Wella’s combined expertise and dedication, the partnership aims to create a stronger and more future-proof salon industry in Sweden.
“We look forward to continuing to develop the industry together with Wella,” concludes Jon Berglund. “This is a crucial step in our vision to create a modern, sustainable, and inspiring salon environment where both hairdressers and customers thrive and grow.”
