K18 is thrilled to proudly launch the brand’s newest innovation – AstroLift™, a revolutionary volumizing spray designed to deliver fuller, healthier hair while repairing it from within. This breakthrough product promises K18’s community not just instant, touchable body and bounce but also long-term benefits for fine, aging, and damage-prone hair—all powered by the patented K18PEPTIDE™.
AstroLift™ isn’t just another styling spray—it’s a problem solver. Stylists and consumers alike can now achieve natural-looking volume that lasts up to two days with a single application. This lightweight, buildable formula gets to the root of volume loss, leaving hair visibly stronger, softer, and more resilient to humidity without weighing it down or leaving a residue. It’s clinically proven to deliver up to 2.5x more volume, giving users the confidence of hair that’s both stunning and strong.
What sets AstroLift™ apart is its innovative blend of ingredients. The K18PEPTIDE™ repairs protein loss and chemical damage in all hair types, while a naturally derived seaweed and amino acid complex boosts volume without compromise. The result? Hair that feels weightless yet full, clean yet bouncy—just the way stylists and clients dream it should be.
A Stylist-Approved Revolution
To celebrate the launch, K18 is proud to partner with renowned celebrity colorist Jack Martin as its brand ambassador. Known for his transformative work with gray hair, Jack endorses AstroLift™ as the ultimate go-to for delivering weightless, reparative volume while addressing the challenges of fine and aging hair.
“AstroLift™ is more than a styling product—it’s a game-changer for anyone seeking hair that looks and feels alive,” says Suveen Sahib, Co-Founder and CEO of K18. “This launch marks another milestone in our commitment to delivering high-performance, reparative solutions that benefit both stylists and their clients.”
Innovation That Leads the Industry
K18 continues to push boundaries in haircare innovation. From its patented odorBIND™ technology in the AirWash™ dry shampoo to the transformative power of AstroLift™, the brand takes a biology-first approach to solving hair challenges. With this launch, K18 addresses the needs of hair types most susceptible to damage and volume loss, ensuring long-lasting, touchable volume that stylists can trust and clients will adore.
