Vantage has just introduced “Effortless Color,” a collection of eight color cosmetic formulations building on consumer trends for multifunctional products. The latest installment in its ‘Spark Inspiration’ quick formulation program offers cosmetic chemists and formulators a starting point to accelerate their innovation pipeline as they create new product formulations.
The eight “Effortless Color” formulations range from hybrid foundations to multi-use blushes and bold lip products. These prototypes marry the advanced technology from Vantage’s premium ingredients with formulations expertise from the Company’s in-house research & development team. Supported by market trends and industry knowledge, the resulting kit offers beauty manufacturers high-performing, on-trend product formulations which can be used as is or as a starting point for their creations.
“Guided by market insights revealing that more than two thirds of American makeup users seek multi-functional products, we’ve meticulously curated formulations that honor the diverse spectrum of beauty through effortless, yet multifaceted essentials. This new collection is the latest of our Spark Inspiration series, that are aimed at accelerating our beauty customers’ innovation pipeline,” said Sebastien Massard, Global Director Strategic Marketing, Personal Care.
The collection’s hybrid foundations, multi-use blushes and bold lip formulations feature the Company’s high-performing ingredients including actives like the BP TRILURONIC ACID A and the STRATAPHIX series; natural oils such as LIPOVOL® GTB and DW JOJOBA OIL; and natural silicone alternatives from the JEECHEM® NDA line.
