Hero Cosmetics, a leader in skincare for acne-prone skin and maker of Mighty Patch™ pimple patches, the #1 selling pimple patch brand*, is thrilled to announce creator, entrepreneur, podcast host, and it girl – Alix Earle as its first-ever global face of the brand.
As Hero’s singular face, Alix will have conversations about her acne journey and be a part of brand campaigns. She will join Hero’s mission to spread skin positivity, dispel the stigma around acne, and help everybody find confidence in their skin.
Alix launched her career sharing entertaining and relatable get-ready-with-me TikTok videos and she quickly captivated the world with her authenticity and charm. Alix built a highly engaged audience of over 10 million fans across platforms by opening up to the audience about everything in her life from family and friends to funny going out stories to her acne journey and beyond. Alix’s transparent content and unfiltered conversations around her acne have positively impacted her audience to feel empowered in their skin, making her the perfect partner for Hero.
“I couldn’t be more excited and honored to be the first-ever global face of Hero Cosmetics,” says Earle. “When it comes to my skincare journey, it took a while to find what really works for me. As someone who has openly struggled with acne since middle school, I know how emotionally frustrating and defeating it can feel when you can’t find a product that works. I was first introduced to Hero a few years ago, and their pimple patches instantly became a part of my daily skincare routine. I’m so proud to work with a brand like Hero that promotes skin positivity and confidence.”
“We are so proud to welcome Alix as Hero’s first-ever face of the brand” says Ju Rhyu, Co-Founder and CEO of Hero. “We admire Alix’s honesty about her acne journey and her skin confidence. She has been a fan of Hero and has shared our solutions with her audience on her own numerous times. This organic brand love makes Alix the perfect person to be the first-ever face of Hero and we are ecstatic.”
With all of her growth in 2023, Alix created the Hot Mess podcast with Alex Cooper’s Unwell network, launched The Alix Earle Scholarship at the University of Miami, and was honored on the Forbes’ Top Creators 2023 and 30 Under 30, WWD Women in Power List, and Glossy 50.
*based on unit sales, Circana total US Multi-Outlet, latest 52 weeks ending 12.24.23
