At Tree Hut, spring has officially sprung! The makers of America’s No. 1 Body Scrubs have arranged a bouquet of self-care must-haves for consumers with its latest collection – In Bloom. Capturing the essence of spring renewal and inspired by the freshest springtime florals, the In Bloom collection features fan-favorite scents – Moroccan Rose and Pink Hibiscus with a new look and feel – and brand new Shea Sugar Scrubs Sunkissed Poppy and Dewy Daisy. Giving consumers more to be excited about this season, the brand has launched two brand new product forms, Moisturizing Body Lotion and Body Oil, along with a variety of other sweet treats to refresh fans’ shower routine.
With over ten million likes on TikTok, Tree Hut has taken social media by storm while winning over consumers with its nourishing and collectible product lineup. Perfect for springing up more viral content, the new In Bloom collection is inspired by bright yet romantic floral fragrances that touch on femininity and indulgence. The brand’s floral collection will not only pamper skin with fresh ingredients but offer elevated notes to inspire senses and have consumers reminiscing about warm spring afternoons.
The new In Bloom collection showcases two invigorating new scents: Sunkissed Poppy Shea Sugar Scrub, infused with White Lily, Marigold, and Shea Butter, and Dewy Daisy Shea Sugar Scrub, enriched with Calendula Flower, Chamomile Flower, and Shea Butter. Alongside these newcomers, our beloved Moroccan Rose line returns with a refreshed packaging design. This best seller’s lineup features Foaming Gel Wash, Shea Sugar Scrub, Moisturizing Shave Oil, Whipped Shea Body Butter, and newly added Moisturizing Body Lotion. Also receiving a fresh update is the Pink Hibiscus Shea Sugar Scrub, now joined by a Foaming Gel Wash, Moisturizing Shave Oil, and Moisturizing Body Lotion.
“Spring is a time for renewal and rejuvenation and we know how committed our loyal brand fans are to taking their self-care to a new level, especially during a change of the seasons,” said Senior Marketing Manager, Hazel Smith. “With the In Bloom collection, we are excited for consumers to reinvigorate their daily shower and beauty rituals as they celebrate the warm weather season with timeless classics and soon-to-be new favorites.”
