Crumbl, a fast growing favorite among dessert enthusiasts, is proud to announce their partnership with Kylie Cosmetics in celebration of the New Skin Tint Blurring Elixir. Both brands share a commitment to delivering quality products, fostering innovation, and ensuring customer satisfaction.
Crumbl has garnered a loyal following with its mission to unite friends and family over the best desserts in the world. Meanwhile, Kylie Cosmetics has established itself as a leader in enhancing confidence and beauty through its innovative products and initiatives.
To kick-off this exciting collaboration to launch Kylie Cosmetics’ new Skin Tint Blurring Elixir, Crumbl and Kylie Cosmetics will host a social media giveaway from July 24th to July 27th, 2024. During this period, participants can win one of five prize packages, each including $100 gift cards from both brands and exclusive Kylie Cosmetics merchandise. The winners will be announced on Crumbl’s Instagram account on Monday, July 29th, 2024.
In addition to the social media giveaway, there will be Kylie Cosmetics x Crumbl activations on both the East and West Coasts! Kylie Cosmetics will host a public pop-up event at the Crumbl – West Hollywood store on July 24th, 2024 starting at 9am. The first 100 visitors will have the opportunity to receive a complimentary shade match, along with a full size of the new Skin Tint Blurring Elixir and an exclusive Kylie Cosmetics x Crumbl 6-Pack, featuring a cosmetics-themed selection of cookies. The Kylie Cosmetics x Crumbl 6-Pack will be available for purchase while supplies last.
Also on 7/24, starting at 11am, Kylie Cosmetics is hosting a newsstand activation at 186 Prince Street in New York City. There will be shade matching of the new Kylie Cosmetics Skin Tint Blurring Elixir and the first 300 attendees will receive a complimentary Skin Tint. Attendees will also receive a limited-edition, Crumbl Kylie’s Pink Sugar mini cookie, in addition to other goodies!
“We are thrilled to partner with Kylie Cosmetics to bring together our shared values of quality, creativity, and community,” said Bracken Christensen, Director of PR over Partnerships at Crumbl. “This collaboration not only marks an exciting new chapter for both brands but also reflects our dedication to offering memorable experiences to our customers.”