American Exchange Group (AXNY Group), a leader in accessories design, licensing, and manufacturing, announced today its acquisition of Urban Skin Rx®, a pioneering clinical skincare brand catering to diverse skin tones. Founded in 2010 by licensed aesthetician Rachel Roff and led by CEO Victoria Payne, Urban Skin Rx® has established itself as a trusted name in skincare with formulations that target hyperpigmentation, dark marks, and uneven skin tone. With a mission rooted in accessible, effective skincare, Urban Skin Rx® continues to empower customers to feel confident in their skin.
The acquisition marks yet another milestone for American Exchange Group as it continues to strengthen its presence in the beauty and personal care space. Urban Skin Rx® joins a growing portfolio of skincare brands, following the 2023 acquisitions of NatureWell, TXTUR, and Found Active, as well as clean beauty brand, Indie Lee in July 2024. This expansion aligns with AXNY’s strategy of delivering brands and products that resonate with a diverse, global consumer base.
Urban Skin Rx® is renowned for its science-backed, clinical skincare line, featuring over 40 treatments—including the award-winning Even Tone Cleansing Bar and popular serums enriched with Vitamin C and Niacinamide—formulated to brighten skin, reduce dark spots, and support an even-toned, radiant complexion.
“Urban Skin Rx® has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skincare and wellness portfolio,” said Alen Mamrout, CEO of American Exchange Group. “This acquisition aligns perfectly with our growth strategy, and we see tremendous potential to expand Urban Skin Rx’s reach and impact. With our resources and expertise, we plan to grow the brand’s direct-to-consumer business, broaden its product range, and explore new brand extensions through strategic licensing and partnerships.”
“This is a really exciting time for Urban Skin Rx®. As we look to the next chapter with American Exchange Group, we plan to continue offering the best clinical skincare for diverse skin tones, by expanding our product offerings, increasing global brand awareness, and building a brand and company culture that we can all be proud of” said Victoria Payne CEO of Urban Skin Rx®.
The Urban Skin Rx® range is available at more than 2,000 major retail locations nationwide, including Target, Amazon, Ulta and Walmart.com. The brand’s formulations are paraben-free, sulfate-free, gluten-free, hydroquinone-free, cruelty-free, and 100% of its cleansers, serums, and moisturizers are vegan, reflecting their commitment to high-quality, ethical skincare standards.
