Coty Inc. Sally Hansen® is once again teaming up with the iconic PEEPS® Brand to bring a limited-edition collection inspired by everyone’s favorite marshmallow treat. The new Sally Hansen Insta-Dri® X PEEPS® Collection will allow fans to express their PEEPSONALITY® with seven shades that feature an all new “sugar texture” for a finish that feels exactly like a sugar-coated PEEPS® Marshmallow treat.
Each polish in the collection incorporates Sally Hansen’s beloved revolutionary Insta- Dri® technology. The #1 quick-dry polish in the United States, Insta-Dri® features a three-in-one formula with a built-in base and top coat that dries in just 60 seconds. The new and improved Insta-Dri® swift precision brush provides full coverage in just one stroke so you can complete your brilliant look in less time than it takes to enjoy a PEEPS® Marshmallow Chick. One stroke. One coat. Done!
“Our first partnership with PEEPS® was so well-received we just had to do it again. We loved seeing all the creative ways our consumers used our polishes from creating nail art to including them in Easter baskets. We are looking forward to our second year partnering with the beloved brand to bring smiles to everyone this Spring,” said Celia Tombalakian, Vice President, Global Marketing for Sally Hansen.
“We are delighted to partner with Sally Hansen once again to bring the vibrant colors and textures of PEEPS® to life through nail polish. Our fans love everything and anything PEEPS®, so we are excited to give them another fun way to celebrate the season,” said Caitlin Servian, Brand Manager for PEEPS®.
